So I saw this amazing Ted talk about the guy who traded a red paperclip, trying to see how big he could make the trade. Can you go larger, generating value up until a house using a mundane object as a paperclip?
The story of this talk is really about value generation. Quickly into the trading journey, the value he’s creating is organic but disconnected from the objects in the trade. The project makes him the tradable asset. The story around his project is the value and this is what’s being chased.
Taking this into account really put an edge on value creation in business. Not only do you need to find the product all crave to get, the most important thing is to find the value connected to it that makes the trade value enough to perform.